20 Best Instagram Story Ad Examples in 2022 [Images & Videos]

After you do the research and create the landing pages and funnels for your ads, the next step is to create the ad images or videos and the accompanying copy. It’s hard to get this right the first time. This is why you need to experiment with different Instagram story ad creatives simultaneously via A/B testing to see which one converts best. 

The best way to get started with this is by trying out creatives similar to your competitors. Your top competitors have probably experimented with different versions of the ads themselves before finding a winner and scaling the ad spend. 

So, to give you a headstart, I made a list of some of the best Instagram story ad examples in various industries and niches. Go through them before you create your next Instagram story ad campaign. 

20 best Instagram story ad examples to inspire you

Instagram story ad examples for Ecommerce

Huel

Huel spends over $22 million on ads every year. So, they know a thing or two about what works. 

Lululemon

Target

Sephora

Cerave

Instagram story ad examples for SaaS companies

AppSumo

Adobe Photoshop

Hubspot

Shopify

Xero

Instagram story ad examples for agencies

FatJoe

Instagram story ad examples for online courses and e-learning products

Mariah Coz

Jenna Kutcher

DigitalMarketer

Masterclass

Schoolism

Instagram story ad examples for magazines

The New York Times

Time

Instagram story ad examples for apps

Calm

Spotify