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After you do the research and create the landing pages and funnels for your ads, the next step is to create the ad images or videos and the accompanying copy. It’s hard to get this right the first time. This is why you need to experiment with different Instagram story ad creatives simultaneously via A/B testing to see which one converts best. 

The best way to get started with this is by trying out creatives similar to your competitors. Your top competitors have probably experimented with different versions of the ads themselves before finding a winner and scaling the ad spend. 

So, to give you a headstart, I made a list of some of the best Instagram story ad examples in various industries and niches. Go through them before you create your next Instagram story ad campaign.